Tuesday, 5 April 2011

IDENTIFY

Q.1 The name XY derives from a college game which started in Pasadena, CA in 1902 which moved to the Rose Y stadium in 1923. Exploiting its popularity, the Orange Y and Sugar Y games were created in 1935, followed by the Cotton Y in 1937 . Y thus became a standard term, and other "Y games" were created in later years. The first championship game was between two leagues; champions was to take place after that season. Kansas City Chief owner Lamar Hunt first used the term "XY" to refer to this game in the merger meetings. Hunt would later say the name was likely in his head because his children had been playing with a similar named toy. 13 cities have hosted this game 45 times. The game is a dream in terms of positioning for a marketer. Which popular event XY is being talked about?

2 comments:

  1. yep u r rite!!
    Super Bowl was originally called d "Tournament of Roses" coz it ws first played in d Rose Bowl stadium and to cash in its popularity, Cotton Bowl, Sugar Bowl games were named. Then onwards, football championships became synonymous wid d name Super Bowl.
    Lamar Hunt thought of d name when he remembered his kid's toy "Super Ball" !!!! - Anima

    ReplyDelete