Sunday, 20 March 2011

First post

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Hi,all this is Soubhagya Jena, from 2008-10 batch of PGDM, ITM. Here is my first post. Put in ur answers in the comment section...


The Manufacturing Company of the Product says it will take another year to manufacture. Its been test marketed in Maharashtra. It has reduced the minimum entry price of the product to 3250. It weights 7-8 Kgs. It costs almost 35 per cent less than the cheapest category available in the market today. Apart from involving village girls in selling the products at a commission of Rs 150 per product sold The Company has gone in for several engineering innovations to keep the price low. Which Product?

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